John has devoted the better part of his 56 years to the seemingly friendly and peace-loving world of selling natural foods. He has lived in a vegetarian co-op and studied yoga and meditation. He is a leading practitioner of empowerment management. Yet, as CEO of Whole Foods Market, Inc. he has built an $8 billion Fortune 500 company that is now one of the top 20 supermarket companies in America. He has out-maneuvered nearly every other entrant into the natural foods marketplace, eventually purchasing most of them. No wonder Business Week entitled its 1998 profile of Mackey: “Peace, love, and the bottom line.”